Spectral Court

NBA viewers with varying levels of knowledge have different viewing needs and expectations. We aim to create a new viewing experience that caters to all types of viewers. This initiative seeks to contribute to the literature on sports communication and relationship marketing.

Responsibility
Interaction Design for Virtual Game
Technology Adoption Evaluation and Planning Design
Problem Analysis and Definition

Outcome 
Product design and development
User experience
AR space identify process
Prototype and test

New viewers can't involved

When I watch a game with nba veteran fans, I can't get into them at all. So there are few questions come to me.

When viewers of different knowledge levels watch the same game, what they want and dislike? 
And how can we achieve them all in the one senario?

Three types of viewers

There are there kinds of users, and we defined them as：

Newbies

Avid / Casual fans

Professional fans

Problem statement

Audiences often struggle to understand professional sports initially due to a lack of knowledge and context. This variability in viewing experiences hampers league development. Also, new technologies challenge traditional content delivery.

Therefore, it's crucial for sports media to adapt content for both new and long-term fans, satisfying an increasingly activist fan generation.

Our goals

How can we create a product that enables users and the league to efficiently integrate data, guide fans to engage with the game's content, participate, and navigate confusion using emerging interactive technologies?

Design Metrics:

Minifgures with different features for different types of audiences

Lego Arena

Spatial Identification

Interactive Development

1. Draw story boards to sequence the experience

There are many information and functionality to put through AR, which seemed overwhelming. Thus we summarized into 4 scenes, and developed a paper prototype to present. Ensuring the continuity, to rethink the navigation, screen, item placement and hierarchical information.

2. Imagine, prototype, test idea / functionality

To design the visual style, and animate the UI and virtual objects through Rhino, make them look alive to enhance the immersion.

3. Using Spark AR to develop

We try to use Spark AR to is to create a AR demo. There are a few problems that I came across while creating AR. First, we need to ensure that each effect is triggered by a target tracker, which is the court (front and overlook).

- The sizes of the mods are adjusted based on the court.