A Bit Homy
A Bit Homy
A Bit Homy
A Bit Homey is a platform that specialized in picking up express for Jiangnan Univeristy students.
A Bit Homey is a platform that specialized in picking up express for Jiangnan Univeristy students.
What I worked on
What I worked on
What I worked on
High Fidelity Pages
Brand Bevelopment
High Fidelity Pages
Brand Bevelopment
High Fidelity Pages
Brand Bevelopment
Year completed
Year completed
Year completed
2018
2018
2018
Background
Background
Background
In China, college students' packages are stored at Cainiao Stations, which are often located far from the dormitories.
To address this, a service was created to facilitate the transportation of packages from Cainiao Stations to student dormitories.
In China, college students' packages are stored at Cainiao Stations, which are often located far from the dormitories.
To address this, a service was created to facilitate the transportation of packages from Cainiao Stations to student dormitories.
In China, college students' packages are stored at Cainiao Stations, which are often located far from the dormitories.
To address this, a service was created to facilitate the transportation of packages from Cainiao Stations to student dormitories.
Project Description
Project Description
Project Description
Initial Solutions and Problems
Initial Solutions and Problems
Initial Solutions and Problems
As for demanders, they want a quick consensus. As for delivers, they want to be able to pick up enough packages at once, and all at one warehouse location. But they need to add a lot of friends who do not know cut unnecessary. A lot of ineffective communication, communication time is long, low efficiency.
As for demanders, they want a quick consensus. As for delivers, they want to be able to pick up enough packages at once, and all at one warehouse location. But they need to add a lot of friends who do not know cut unnecessary. A lot of ineffective communication, communication time is long, low efficiency.
As for demanders, they want a quick consensus. As for delivers, they want to be able to pick up enough packages at once, and all at one warehouse location. But they need to add a lot of friends who do not know cut unnecessary. A lot of ineffective communication, communication time is long, low efficiency.
Product Objective
Product Objective
Product Objective
Our Goal is enabling the needs of both students picking up and delivering packages to be accomplished more efficiently and conveniently.
Our Goal is enabling the needs of both students picking up and delivering packages to be accomplished more efficiently and conveniently.
Our Goal is enabling the needs of both students picking up and delivering packages to be accomplished more efficiently and conveniently.
Design Metrics
Design Metrics
Design Metrics
Efficiency
Efficiency
Efficiency
Streamline the package delivery process to ensure fast and hassle-free service for students.
Streamline the package delivery process to ensure fast and hassle-free service for students.
Streamline the package delivery process to ensure fast and hassle-free service for students.
Cleanliness
Cleanliness
Cleanliness
Maintain a clean and organized system that enhances the overall experience for users.
Maintain a clean and organized system that enhances the overall experience for users.
Maintain a clean and organized system that enhances the overall experience for users.
Warmth
Warmth
Warmth
Foster a friendly and approachable service that makes students feel cared for and valued.
Foster a friendly and approachable service that makes students feel cared for and valued.
Foster a friendly and approachable service that makes students feel cared for and valued.
Impact
Impact
Impact
10,000
10,000
10,000
Contributed to growing the user base to over 10,000 active users.
Contributed to growing the user base to over 10,000 active users.
Contributed to growing the user base to over 10,000 active users.
100,000
100,000
100,000
Processed more than 100,000 orders, demonstrating the platform’s effectiveness and reliability.
Processed more than 100,000 orders, demonstrating the platform’s effectiveness and reliability.
Processed more than 100,000 orders, demonstrating the platform’s effectiveness and reliability.
Prototype
Prototype
Prototype
User Interviews
User Interviews
User Interviews
We conducted user interviews to understand needs and pain points, then iterated to optimize feature designs.
We conducted user interviews to understand needs and pain points, then iterated to optimize feature designs.
We conducted user interviews to understand needs and pain points, then iterated to optimize feature designs.
Feature Confirmation
Feature Confirmation
Feature Confirmation
Each feature was confirmed through user feedback and testing to ensure it met user needs.
Each feature was confirmed through user feedback and testing to ensure it met user needs.
Each feature was confirmed through user feedback and testing to ensure it met user needs.
Iteration
Iteration
Iteration
Throughout development, we continuously iterated based on user feedback to improve the overall user experience.
Throughout development, we continuously iterated based on user feedback to improve the overall user experience.
Throughout development, we continuously iterated based on user feedback to improve the overall user experience.
Idea is simply, but hard to process.
Idea is simply, but hard to process.
Idea is simply, but hard to process.
Due to time and budget constraints, we can't afford to develop a separate app for delivery. Therefore, we need to consider how delivery personnel select and manage the packages, as well as track their progress.
Also, because it initially an MVP, we lack sufficient features to handle unexpected situations. For example, what happens if a user loses their package? What if the delivery person can’t locate the package? If something goes wrong, who is responsible—the delivery personnel or the platform?
Due to time and budget constraints, we can't afford to develop a separate app for delivery. Therefore, we need to consider how delivery personnel select and manage the packages, as well as track their progress.
Also, because it initially an MVP, we lack sufficient features to handle unexpected situations. For example, what happens if a user loses their package? What if the delivery person can’t locate the package? If something goes wrong, who is responsible—the delivery personnel or the platform?
Due to time and budget constraints, we can't afford to develop a separate app for delivery. Therefore, we need to consider how delivery personnel select and manage the packages, as well as track their progress.
Also, because it initially an MVP, we lack sufficient features to handle unexpected situations. For example, what happens if a user loses their package? What if the delivery person can’t locate the package? If something goes wrong, who is responsible—the delivery personnel or the platform?
How to get more users?
How to get more users?
How to get more users?
After gaining 1,000 orders, we saw a decline in user engagement after 11.11, China’s largest shopping day. This highlighted the need for strategies to attract and retain users beyond peak periods.
After gaining 1,000 orders, we saw a decline in user engagement after 11.11, China’s largest shopping day. This highlighted the need for strategies to attract and retain users beyond peak periods.
After gaining 1,000 orders, we saw a decline in user engagement after 11.11, China’s largest shopping day. This highlighted the need for strategies to attract and retain users beyond peak periods.
Coupon Feature
Coupon Feature
Coupon Feature
To address this, we introduced a coupon feature where users earn points for discounts on future orders. This incentivizes ongoing usage, enhances the user experience, and rewards loyalty.
To address this, we introduced a coupon feature where users earn points for discounts on future orders. This incentivizes ongoing usage, enhances the user experience, and rewards loyalty.
To address this, we introduced a coupon feature where users earn points for discounts on future orders. This incentivizes ongoing usage, enhances the user experience, and rewards loyalty.
Point System
Point System
Point System
Additionally, we launched a point system allowing users to recharge and use points to place orders, further incentivizing ongoing usage and enhancing the user experience.
Additionally, we launched a point system allowing users to recharge and use points to place orders, further incentivizing ongoing usage and enhancing the user experience.
Additionally, we launched a point system allowing users to recharge and use points to place orders, further incentivizing ongoing usage and enhancing the user experience.
Brand Building
Brand Building
Brand Building
I opted for a line illustration style paired with orange as the primary color. The line style creates a sense of approachability and warmth for our college student users, while the orange color conveys energy, creativity, and a friendly, welcoming vibe.
I opted for a line illustration style paired with orange as the primary color. The line style creates a sense of approachability and warmth for our college student users, while the orange color conveys energy, creativity, and a friendly, welcoming vibe.
I opted for a line illustration style paired with orange as the primary color. The line style creates a sense of approachability and warmth for our college student users, while the orange color conveys energy, creativity, and a friendly, welcoming vibe.
Full Deck
Full Deck
Full Deck
I led the design of A Bit Homey, a platform for package pickups at Jiangnan University. After five years and over a million orders, we initiated a redesign to improve the brand and user experience.
I led the design of A Bit Homey, a platform for package pickups at Jiangnan University. After five years and over a million orders, we initiated a redesign to improve the brand and user experience.
I led the design of A Bit Homey, a platform for package pickups at Jiangnan University. After five years and over a million orders, we initiated a redesign to improve the brand and user experience.
