NBA in AR
NBA in AR
NBA in AR
This project aims exploring the particular opportunity of sport viewing way. And also got the idea of the Lego and NBA commercial cooperation.
This project aims exploring the particular opportunity of sport viewing way. And also got the idea of the Lego and NBA commercial cooperation.
What we worked on
What we worked on
What we worked on
User flows
Product design and development
User experience
AR space identify process
User flows
Product design and development
User experience
AR space identify process
User flows
Product design and development
User experience
AR space identify process
Year completed
Year completed
Year completed
2022
2022
2022
Background
Background
Background
I was invited to watch NBA with my firends. It is pretty interting, however, I find I can’t watch it alone. Because there are too many in court and out court information that I can’t catch and don’t even know.
I was invited to watch NBA with my firends. It is pretty interting, however, I find I can’t watch it alone. Because there are too many in court and out court information that I can’t catch and don’t even know.
I was invited to watch NBA with my firends. It is pretty interting, however, I find I can’t watch it alone. Because there are too many in court and out court information that I can’t catch and don’t even know.
Project Description
Project Description
Project Description
Problem Statement
Problem Statement
For users:
There are there kinds of users. And they have totally different behaviors and goals.
For users:
There are there kinds of users. And they have totally different behaviors and goals.
For users:
There are there kinds of users. And they have totally different behaviors and goals.
Behavior:
Watches games socially with friends
Asks others or Googles for clarity
Often misses key game info
Frustrations:
High entry barrier (jargon, tactics)
Hard to find clear, real-time info
Hesitant to ask questions in group settings
Goals:
Make commentary more beginner-friendly
Help newbies learn without disrupting others
Enable easier access to game basics
Behavior:
Watches games socially with friends
Asks others or Googles for clarity
Often misses key game info
Frustrations:
High entry barrier (jargon, tactics)
Hard to find clear, real-time info
Hesitant to ask questions in group settings
Goals:
Make commentary more beginner-friendly
Help newbies learn without disrupting others
Enable easier access to game basics
Behavior:
Watches games socially with friends
Asks others or Googles for clarity
Often misses key game info
Frustrations:
High entry barrier (jargon, tactics)
Hard to find clear, real-time info
Hesitant to ask questions in group settings
Goals:
Make commentary more beginner-friendly
Help newbies learn without disrupting others
Enable easier access to game basics
Behavior:
Watches with groups
Engages in online chats
Follows teams & players on social media
Frustrations:
Commentary lacks clarity
Delays in online discussions
Weak second-screen experiences
Goal:
Improve real-time commentary and fan interaction
Add layered info systems (bullet screens, voting, etc.)
Behavior:
Watches with groups
Engages in online chats
Follows teams & players on social media
Frustrations:
Commentary lacks clarity
Delays in online discussions
Weak second-screen experiences
Goal:
Improve real-time commentary and fan interaction
Add layered info systems (bullet screens, voting, etc.)
Behavior:
Watches with groups
Engages in online chats
Follows teams & players on social media
Frustrations:
Commentary lacks clarity
Delays in online discussions
Weak second-screen experiences
Goal:
Improve real-time commentary and fan interaction
Add layered info systems (bullet screens, voting, etc.)
Behavior:
Analyzes tactics during games
Rewatches key plays
Uses data to form insights
Frustrations:
Not enough in-game data or analysis
No replay access during live broadcast
Goal:
Add real-time stats, pro insights, and tactical breakdowns
Enable replay and data-driven second-screen features
Behavior:
Analyzes tactics during games
Rewatches key plays
Uses data to form insights
Frustrations:
Not enough in-game data or analysis
No replay access during live broadcast
Goal:
Add real-time stats, pro insights, and tactical breakdowns
Enable replay and data-driven second-screen features
Behavior:
Analyzes tactics during games
Rewatches key plays
Uses data to form insights
Frustrations:
Not enough in-game data or analysis
No replay access during live broadcast
Goal:
Add real-time stats, pro insights, and tactical breakdowns
Enable replay and data-driven second-screen features
For NBA:
The occurrence of new technologies is also challenging traditional ways of content transmission.
Thus, continuously adapting live sports and content to newcomers and “aged” fans is essential for traditional sports. Sports media should have to completely adapt their services to satisfy and engage with an increasingly activist generation of fans to optimize and enhance the fans’ viewing experiences. To that end, there is a need to renew sports media content through innovation, personalization, and immersion. Traditional ways of content transmission will have to reinvent and rely on innovation to create new ways to watch NBA.
For NBA:
The occurrence of new technologies is also challenging traditional ways of content transmission.
Thus, continuously adapting live sports and content to newcomers and “aged” fans is essential for traditional sports. Sports media should have to completely adapt their services to satisfy and engage with an increasingly activist generation of fans to optimize and enhance the fans’ viewing experiences. To that end, there is a need to renew sports media content through innovation, personalization, and immersion. Traditional ways of content transmission will have to reinvent and rely on innovation to create new ways to watch NBA.
For NBA:
The occurrence of new technologies is also challenging traditional ways of content transmission.
Thus, continuously adapting live sports and content to newcomers and “aged” fans is essential for traditional sports. Sports media should have to completely adapt their services to satisfy and engage with an increasingly activist generation of fans to optimize and enhance the fans’ viewing experiences. To that end, there is a need to renew sports media content through innovation, personalization, and immersion. Traditional ways of content transmission will have to reinvent and rely on innovation to create new ways to watch NBA.
How Might We
How Might We
How might we design a product and service that allows both users and the league to integrate data efficiently and diverse perspectives to guide fans to embrace and understand the games’ contents, participate in the game, and ride out the confusion with the help of emerging interactive technologies.
How might we design a product and service that allows both users and the league to integrate data efficiently and diverse perspectives to guide fans to embrace and understand the games’ contents, participate in the game, and ride out the confusion with the help of emerging interactive technologies.
How might we design a product and service that allows both users and the league to integrate data efficiently and diverse perspectives to guide fans to embrace and understand the games’ contents, participate in the game, and ride out the confusion with the help of emerging interactive technologies.
Design Metrics
Design Metrics
Professional
Professional
Professional
Visualization of wide range of data and info.
Provide professional knowledge and context.
Visualization of wide range of data and info.
Provide professional knowledge and context.
Visualization of wide range of data and info.
Provide professional knowledge and context.
Diversification
Diversification
Diversification
Diversified presentation of game contents and viewing experiences.
Diversified presentation of game contents and viewing experiences.
Diversified presentation of game contents and viewing experiences.
Engagement
Engagement
Engagement
Multi-interactions provided during and after the game.
Multi-interactions provided during and after the game.
Multi-interactions provided during and after the game.
Personalization
Personalization
Personalization
Personalize and classify information for various groups of audiences.
Personalize and classify information for various groups of audiences.
Personalize and classify information for various groups of audiences.
Entertainment
Entertainment
Entertainment
Provide voting system and interactive functions to enhance watching experiences.
Provide voting system and interactive functions to enhance watching experiences.
Provide voting system and interactive functions to enhance watching experiences.
Partnership with Lego
Partnership with Lego
Our new product idea is super fit the Lego commercial: Aimed to deliver systems by embracing multiple mediums to promote the brand for creative play and to design versatile solutions that could be combined to generate an infinite set of items.
Our new product idea is super fit the Lego commercial: Aimed to deliver systems by embracing multiple mediums to promote the brand for creative play and to design versatile solutions that could be combined to generate an infinite set of items.
Our new product idea is super fit the Lego commercial: Aimed to deliver systems by embracing multiple mediums to promote the brand for creative play and to design versatile solutions that could be combined to generate an infinite set of items.
Technology adoption
Technology adoption
Technology adoption
Lego is exploring the injection of technology into traditional toys.
Embracing new technologies to extend the primary physical experiences through the capabilities that digital could provide. There is an interesting relationship brought by technology, the play loop, where consumers are more willing to get back to the products physically and play more through the digital space.
Lego is exploring the injection of technology into traditional toys.
Embracing new technologies to extend the primary physical experiences through the capabilities that digital could provide. There is an interesting relationship brought by technology, the play loop, where consumers are more willing to get back to the products physically and play more through the digital space.
Lego is exploring the injection of technology into traditional toys.
Embracing new technologies to extend the primary physical experiences through the capabilities that digital could provide. There is an interesting relationship brought by technology, the play loop, where consumers are more willing to get back to the products physically and play more through the digital space.
LEGO BOOST - Coding and robotics
LEGO BOOST - Coding and robotics
LEGO BOOST - Coding and robotics
Interactive Minifigures - Scanning to interacte
Interactive Minifigures - Scanning to interacte
Interactive Minifigures - Scanning to interacte
Lego Hidden Side - AR building toy
Lego Hidden Side - AR building toy
Lego Hidden Side - AR building toy
Lego Fusion - AR game
Lego Fusion - AR game
Lego Fusion - AR game
Product Line
Product Line
Product Line
Produce toys in partnership with major brands such as popular characters, movies, shows, books, and even games. The product line also reflects their social stance and react on it.
Produce toys in partnership with major brands such as popular characters, movies, shows, books, and even games. The product line also reflects their social stance and react on it.
Produce toys in partnership with major brands such as popular characters, movies, shows, books, and even games. The product line also reflects their social stance and react on it.
Old Trafford - Manchester United
Old Trafford - Manchester United
Old Trafford - Manchester United
Real Madrid - Santiago Bernabéu Stadium
Real Madrid - Santiago Bernabéu Stadium
Real Madrid - Santiago Bernabéu Stadium
Camp Nou - FC Barcelona
Camp Nou - FC Barcelona
Camp Nou - FC Barcelona
Table Football
Table Football
Table Football
What is it can influence?
What is it can influence?
For Users
For Users
For Users
Open a new way to watch NBA. A way not only fun but also fit anyone.
Open a new way to watch NBA. A way not only fun but also fit anyone.
Open a new way to watch NBA. A way not only fun but also fit anyone.
For NBA
For NBA
For NBA
Develop a new platform that can union different contents. Help develop of the league culture.
Develop a new platform that can union different contents. Help develop of the league culture.
Develop a new platform that can union different contents. Help develop of the league culture.
For LEGO
For LEGO
For LEGO
Expanding brand awareness through various distribution channels, especially digital platforms.
Expanding brand awareness through various distribution channels, especially digital platforms.
Expanding brand awareness through various distribution channels, especially digital platforms.
Product Details
Product Details
Product Details
Lego QR Present relative content
Lego QR Present relative content
Lego QR Present relative content
When users subscribe the NBA + Lego in the ar glasses. They will got the arena. And if they buy any minifigures, they can got personal content.
When users subscribe the NBA + Lego in the ar glasses. They will got the arena. And if they buy any minifigures, they can got personal content.
When users subscribe the NBA + Lego in the ar glasses. They will got the arena. And if they buy any minifigures, they can got personal content.
Use Minifigures to get personal content
Use Minifigures to get personal content
Use Minifigures to get personal content
We match different upgraded features to different man-boys for different stages of need. Users can match the combination according to their needs and personalize their subscription purchase.
We match different upgraded features to different man-boys for different stages of need. Users can match the combination according to their needs and personalize their subscription purchase.
We match different upgraded features to different man-boys for different stages of need. Users can match the combination according to their needs and personalize their subscription purchase.
Watching with the projected live audience
Watching with the projected live audience
Watching with the projected live audience
As a remote viewing platform, in order to provide a stronger sense of atmosphere, we have set up an auditorium to connect the live and remote viewing fans. Through the personalized lego figures participating in the live activities, the remote viewing fans can also feel the atmosphere of the live fans.
As a remote viewing platform, in order to provide a stronger sense of atmosphere, we have set up an auditorium to connect the live and remote viewing fans. Through the personalized lego figures participating in the live activities, the remote viewing fans can also feel the atmosphere of the live fans.
As a remote viewing platform, in order to provide a stronger sense of atmosphere, we have set up an auditorium to connect the live and remote viewing fans. Through the personalized lego figures participating in the live activities, the remote viewing fans can also feel the atmosphere of the live fans.
AR prototype
AR prototype
AR prototype
As a remote viewing platform, in order to provide a stronger sense of atmosphere, we have set up an auditorium to connect the live and remote viewing fans. Through the personalized lego figures participating in the live activities, the remote viewing fans can also feel the atmosphere of the live fans.
As a remote viewing platform, in order to provide a stronger sense of atmosphere, we have set up an auditorium to connect the live and remote viewing fans. Through the personalized lego figures participating in the live activities, the remote viewing fans can also feel the atmosphere of the live fans.
As a remote viewing platform, in order to provide a stronger sense of atmosphere, we have set up an auditorium to connect the live and remote viewing fans. Through the personalized lego figures participating in the live activities, the remote viewing fans can also feel the atmosphere of the live fans.
Full Deck
Full Deck
Full Deck
I led UI/UX design for AI Suggestion, a blockchain event prediction platform where users make predictions with virtual currencies and earn rewards. I was responsible for user flows and product design.
I led UI/UX design for AI Suggestion, a blockchain event prediction platform where users make predictions with virtual currencies and earn rewards. I was responsible for user flows and product design.
I led UI/UX design for AI Suggestion, a blockchain event prediction platform where users make predictions with virtual currencies and earn rewards. I was responsible for user flows and product design.
