NBA Straming, a new way to watch NBA

This project aims to explore potential opportunities in sports viewing experiences, while also incorporating the concept of a commercial collaboration between Lego and the NBA.

Role

Product designer
UI/UX designer

Outcome

User flows
Product design and development
User experience
AR space identify process

Full Deck

This is the complete project work presentation, where you can see how the idea was developed and how the each minifigures interacted through AR view.